Serious Business is a comedy webseries.
Created by Rob Asaro, Ballard C. Boyd, & Nick Freeman.
The show follows two 20-something roommates, Jon Corallo & Nick Freeman, who are equal parts ambition and delusion. They have big ideas for their lives. Unfortunately, they're terrible at ideas...
Produced on a less-than-shoestring budget in Brooklyn, NY, the show came about when high school friends Rob & Nick began writing together. Rob approached fellow Emerson College alumni Ballard about directing. They decided to make six episodes and call it a season.
As part of launching the series, the creators also ran a month-long twitter campaign of 28 additional videos, reaching out to different celebrities - EVERY WEEKDAY during April 2013 - with personalized pitches to be in future episodes of the show.