We tweet Chris Rock to be in a future episode of "Serious Business", because he's from Bed-Stuy... We shoot in Bed-Stuy... It's a perfect match!
As part of launching the first season of Serious Business, the creators took a novel approach: Tweeting a personalized pitch video, every weekday for the month of April 2013, to a different celebrity, convincing them to be in future episodes. Needless to say, the ideas were awful, but they reached a lot of celebrities.
Enjoy the pitches below.